Types of Graphics Explained (Without the Jargon Overload)

Pick the Right Visual—Not Just the Pretty One

Designing something? Great. Now what kind of graphic should you use? Not every project calls for the same visuals, and using the wrong type can tank your message fast.

From icons and illustrations to 3D renders and UI mockups, each has a purpose. Icons communicate fast. Illustrations add personality. 3D makes things pop. But slapping them together without intent? That’s just noise.

This guide on types of graphcs breaks it all down in plain English—what each graphic type is, when to use it, and how to make sure it plays nice with your layout and brand.

Whether you’re designing a pitch deck, app interface, marketing banner, or social media post, knowing your graphic tools is half the battle. The other half? Actually using them with a bit of taste.

So before you download one more vector just because it’s “free,” give the guide a scroll. It’ll help you stop guessing and start designing smarter.